Turn your expertise into a signature online course
If you've got an established business already and you're a pro in your area, this is the best option for you to skyrocket your revenue and scale up your biz!
You already have a signature framework or process that you work on with your private clients. You've got proven results. And you're really attracted to the idea of turning your big work in the world into a product that people can work through at their own pace.
There's a lot of people out there who have the problem that you solve!
You know because they're reaching out to you...it's just that some of them can't afford your one on one services.
You're really attracted to the idea of creating a digital product that is going to free up your time and create a big financial impact in your business. You're not here for small.
Ok, so what is a signature online course?
A signature online course is a comprehensive online course that solves a larger problem for your audience. Ultimately, it solves a macro problem, rather than a micro problem.
It will cover the full A-Z methodology that you're likely already using in your business with your one-on-one clients. (And if you're getting your clients results, but you're not sure what your methodology or framework is, you likely just need to uncover it!)
A signature online course is the opposite of a one-hit wonder...once created, it becomes a large asset to you and your business for years to come. It really is your best work put into an easy-to-follow system.
There will most likely be a community aspect to your signature online course and possibly even live coaching! It's up to you to decide how much you want to be present.
The price point is higher than most other types of digital products and for good reason - the people who take part in your signature online course really dig deep into it with you as their guide.
A signature course usually ranges from $1000 - $3000 - it's the best option for a digital product if your goal is to make a significant increase in income.
When it comes to sustainable and scalable growth with a digital product, a signature online course gets the big tick.
- You can impact more people
- You will get back so much time
- It will position you as a leader
- Your revenue will increase
A signature online course is perfect if you want to impact people on a greater scale - because you're no longer trading time for money.
You are able to serve on a bigger level than you can with higher ticket one on one services or even group coaching.
I know you want to impact a lot of people in this lifetime, and this is the way to do it.
There's no doubt that our most scarce resource as a business owner is TIME.
Most people make money by swapping their time for money but this isn't scalable or sustainable.
So introducing a signature online course is going to make it possible to create something once, and sell it as many times as you like, without any extra time commitment.
Sign me up!
A lot of people feel like they're aren't expert enough to create an online course. They're waiting to get expert status before they feel like they can.
The truth is...if you're not yet considered an expert right now, the fastest way to get to expert status is to claim your spot!
Once you launch your course a few times, you will find that you will be regarded as an expert, and other opportunities will come your way.
Creating a signature online course has the potential to add significant revenue to your business because of the higher price point than many other digital products.
If you stick at it, it has the potential to be the biggest earner in your business - meaning it is possible for you to finally step away from your private coaching or service-based work if that's what you choose.
The sky really is the limit - you can take your signature online course to 7 figures and beyond.
Some common challenges to be aware of...
TRYING TO INCLUDE EVERYTHING YOU KNOW INTO THE COURSE
I did this with my first course, and lesson learnt! Even if you pick a specific topic, it can be easy to keep adding to it, and then never feel like it's complete.
But often this creates overwhelm for your students, where you're sharing information that they don't really need.
Instead, focus on the key steps they need to get the results they want. Less is more!
NOT CHARGING ENOUGH
We can default to thinking that people wouldn't pay as much as we'd like, so we drop this price to feel safe. I'm not here for that!
A signature online course should be an investment because of the amount of time you're saving your students.
And remember...you've done the hard work and spent the years perfecting your craft, to be able to get results for your students. Don't forget that. You also want to attract students who are committed to the result so they show up and do the work.
At the start, charging a higher price and positioning your signature online course as high value is more important than volume...but once you do get the volume, you're on fire!
A good rule of thumb is that a student who actions the course will get 10x the value of what they paid.
NOT MAKING SURE PEOPLE WANT IT BEFORE CREATING IT
Creating a signature online course is no mean feat! It does require commitment and perseverance to create the course content (although you do the work once which is why we love it so much!).
So it's important to make sure people will pay for it by asking them to buy it first. Pre-sell, then create it live for your first students.
And if no one buys it, you've just saved yourself months of work.
Get clear on your unique method
You need to get really clear on your method that solves your customers problem. The key to a great signature online course is the least amount of steps possible rather than lots of fluff.
This will then turn into your course outline.
Create an epic offer
An offer is not the same as your course. Your offer is what turns your course from a nice to have to take-my-money status!
Your offer includes things like your course promise, the price & payment terms, free bonuses, upsells and your guarantee + more.
Sell your course
Notice that I haven't said anything about creating your course yet?
Because I DO NOT recommend you do that until after you've sold it. Selling it first, and then creating it live with your students is the way to go here.
Learning how to launch effectively is one of the biggest assets you can have in a growing online business.
I'm Lou, a digital product launch strategist & coach who loves empowering women with the online marketing skills to grow their dream online business.
I believe that we all can have businesses that create impact, make lots of money and give us the time freedom we desire.
I'm here to help you step up into the financial and time freedom that online courses can bring!